Haier spirit

Creating resources and worldwide prestige

Resource Creating is based on innovation. Even Haier has less resources than its rivals, it can benefit from the core competence originated from innovation.

The higher objective of the Global Brand strategic stage is “world prestige” which is accomplished in meeting the needs of customers from all over world and which will in turn make Haier a globally recognized world class brand.

Haier style – Individual–goal combination ,swift action and success

“Individual-goal combination” is  our method and “swift action and success” is our target. The  market of each SBU should be identified clearly and actions should be taken promptly.

The two innovation spirit

The two innovation spirit is the Entrepreneurial Spirit and the Innovative n Spirit

Entrepreneurial spirit, that is targeted at the goal ,no excuse and making the impossible become the possible.

The innovative spirit, that is through speed and differentiation to realize zero distance with customers.